Marineda City, TresAguas, Thader, El Saler… a solution for different shopping centers!
Merlin proposed that we develop a solution for all of their shopping centers. It was designed with care, taking into account the specific requirements of each center, and based on UX/UI standards. We programmed the app and its content management system, which allows information to always be up to date. Additionally, we integrated the loyalty card for the centers, movie theater listings, an indoor geolocation system (which enables navigation within the center), and segmented push notifications. This tool helps us get to know the center’s customers better and stay in touch with them by offering what they need.
Result
Almost 100,000 downloads in the markets, effectively reaching customers and generating engagement.
