Effectiveness and adaptability in sales force.
Boots needed a solution to improve the efficiency of its sales force that would be viable for the various countries in which the company operates. To address this, iBoo developed an application powered by a custom content management system, allowing each country to have its own profile for local content.
Countries
Internacional
Result
An iPad application where their beauty consultants have a tailored script to explain the advantages of their products, with customized presentations based on the pharmacy visited, scientific studies, solutions to specific skin issues, and more.
