Road safety as a connection point between the brand and the user.
iBoo develops Avisapp, an application that automatically notifies family and friends when the user reaches their destination. The app allows users to schedule regular trips, choose whom to notify and when, and even customize the message sent. Additionally, it includes a roadside assistance section for RACE members.
Result
More than 9,000 downloads in one month and an increase in the consideration of current and potential customers.
