Fun in 3D
Cheetos needed to increase sales across the entire category and boost the launch of its new product, Cheetos Popcorn. The brand’s goal was to connect with a broader target audience by offering an innovative and fun concept aligned with the brand’s image. To achieve this, iBoo developed an Augmented Reality app where users could scan the Cheetos bag to see Chester come to life in 3D, imitating various fun characters. By guessing the different imitations, users entered a draw for amazing prizes.
Result
Product link that increased repeat purchases and improved the consumption experience.
