Transforming the moment of consumption into a social experience.
With the launch of the new Doritos Roulette product, iBoo sought to reconnect with its target and intensify the experience of the moment of consumption by offering added value to users. Thus, iBoo created an app to challenge your friends to try the new Doritos Roulette, complemented by a responsive website that explains the product and how the app works.
Countries
ES
PT
Result
A few months after the launch, the app obtained more than 160,000 downloads in Spain and Portugal with a rating of 4.5 out of more than 790 reviews which, together with the results analysis reports, helped to understand users’ consumption habits and to refocus media campaigns to improve their effectiveness.
