Strategies and Tools

How can I digitize my business?

«Renew or die» is a saying we have often heard throughout our lives, applying it at both a personal and professional level, but today we want to turn it around and apply it to the life of a brand.

As we all know, the technology sector is evolving faster than ever, so it is important to incorporate these innovations into our companies and minimize the risk of being outdated. We must keep in mind that the customer is now digital, and there is an increasing number of digital jobs. If companies do not follow the same path… what will their future be?

What does it mean to «digitize a business»?

By digitizing your business or brand, you make it possible for your customers to find you not only in the usual channels but also in a digital environment: Google, social media, newsletters in their inboxes, and more. Additionally, you can incorporate digitalization into your sales process for products or services, using technologies and strategies that will employ digital methods to help you organize your business, increase your visibility, or sell more products, among other things.

The ultimate goal of digitizing your business is for the implementation of all these tools to change the company’s mindset, and for everyone to start thinking «in digital mode» to continue evolving.

First steps to digitize a business

Internal digitalization:

• Digital training: to digitize our company, we must have internal knowledge about digitalization. It is important for everyone to think «in digital mode» to contribute new ideas and continue evolving. Moreover, this is part of a process that cannot be halted, as it is a constantly changing sector.
• Incorporate the use of digital tools: there are numerous digital tools that can help us organize internally, facilitate smoother communication with colleagues, clients, and suppliers; and enjoy multichannel experiences, among other benefits. All these tools will make your life much easier.
• Change in our marketing strategy: by incorporating new tools and ways of communicating, we will need a marketing team that adapts to this new way of communication and can continue to achieve the objectives we expect.
  
  

Digitalization with a focus on our audience (clients, suppliers):

• Digital presence through a website: creating a website is a first step towards establishing a digital brand image. The website must represent your values and showcase your products or services in a way that the user can understand. This is why having a designer and UI/UX (user interface/user experience) specialist is essential.
• Blog and newsletters: these points would be part of our website, but we should consider them separately. With both, we can provide valuable content to our clients and remain on their minds in a natural way.
• Social Media: each social network has its own characteristics, and not all will meet your brand’s objectives. That’s why it is important to carefully analyze how you will communicate with your clients and which platform may be the best fit for them. Additionally, we must keep in mind that we need to generate valuable content on these platforms that encourages users to follow you and helps build your own community.
• Mobile applications: an app should be useful for your clients. If you are going to provide them with value or want to develop a creative idea, let’s do it. The user will always have you at their fingertips, making you visible in their daily life, which presents a clear benefit. However, keep in mind that apps are not optimal for every type of business. If your app can easily be replaced by a responsive website, then its development may not be necessary.
  
  
  
  

Advantages of digitizing a business

As you can see, the digitization of a business is not easy and cannot be accomplished overnight. It is a lengthy process that must be approached with great care to yield good results. Below, we outline some of the advantages that digitization can offer your brand:

1. It helps us build loyalty with our customers: by improving the customer experience and being «more accessible» with tools that are at their disposal (websites, apps, online stores, etc.), you provide them with information and make it easier for them to reach you, ultimately becoming one of their top choices.
2. It facilitates customer acquisition: with digitization, we open doors to new market niches and help us reach potential customers that we might not have considered before. For example, a clothing store in Ibiza could sell in Barcelona without incurring extra costs (such as renting a space or warehouse, hiring staff, etc.)
3. It reduces costs and increases productivity: it minimizes the time required to complete certain everyday tasks, allowing us to invest that time in other activities.

And that’s it for our little tips on digitization! If you are thinking about developing or changing your website, or if you want to digitize your business in one way or another, don’t hesitate to get in touch with us. We are here to help you, answer any questions you may have, and work together on this journey!